Woman searching for local businesses

Local SEO

How Local SEO Can Help Your Business

Optimizing your business for services such as Google My Business, Bing Places and Yelp is one of the most time-effective and cost-effective digital marketing opportunities for small businesses.

Local Business Listings

Local Search Results on Mobile PhoneDid you know that there are over 6.5 billion searches performed every day on the Internet? Of those searches, over 50% are performed on mobile devices such as smart phones and tablets. These mobile devices are “location aware” so they know where you are physically located when making your searches. Because of this, companies such as Google and Bing are now tailoring their search results to favor local businesses automatically.

Research has found that over 50% of those mobile visitors visit the brick and mortar store within one day of being searched. Of those visitors, another 18% typically lead to a sale within a day. Those are staggering numbers. While most businesses can obtain a local listing, it doesn’t happen automatically. Are you losing sales because your business isn’t being found?

How It Works

There are four main types of search results that can appear when you look something up: Paid, Organic, Local, and Social Media. Of these results, local results tend to be more focused on the search phrase in the geographic region you’re currently located in. Your website should account for all of these result types in it’s digital marketing plan, but small businesses that cater to a certain geographic area should focus on local search results since it’s generally fast and inexpensive to get started.

Services 

Claiming Your Listing ($200 one time fee)

  • Claim business listing or a single physical address with:
    • Google My Business
    • Bing Places for Business
    • Apple Maps
  • Updating name, address, contact information and setting categories for a single address.
  • Multiple locations are discounted.

Essentials Plan ($259/year)

  • Real-time Profile Manager - Your local data will be updated to partner sites instantly.
  • Data Cleansing - Ensure that location data is properly formatted for submission and reviewed before submitting to partners.
  • Automated Duplicate Deletion - Automatically identifies, confirms, and deletes duplicate listings present on the web.
  • Google & Facebook Integration - Gain insight into your Google and Facebook presence
  • Directory Submission - Submits to Google Search, Google Maps, Bing, Facebook, Foursquare, Apple Maps, Waze, Tom Tom, Uber, ShowMeLocal
  • Update your company information yearly

Professional Plan ($459/year)

  • Includes all features in the Essentials Plan
  • Aggregator Submission - Factual, Infogroup and Localeze (trusted listing providers for search engines, apps and directories)
  • 2 Updates to your company information per year

Premium Plan ($150/month)

  • Includes all features in the Professional Plan
  • Review Monitoring - Review and reply to custom feedback left about your business online.
  • Social Posting - Up to 2 posts on Google per month regarding: What's New, Upcoming Events, Special Offers, Featured Products
    • Additional posts $50 each
  • Requires annual commitment.

 

Take the Next Step

IDMI.Net offers several services to claim your local business listings and make sure that it is up to date and consistent across the Internet. We also provide reputation monitoring to watch for those good (and bad) reviews so they don’t go unanswered. Contact IDMI.Net today to see how we can help you get more business!