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To say that we are living through an unprecedented global event would be an understatement. Our nation—our world—has ground to a near halt in a moonshot-level effort to stop an invisible enemy, COVID-19. Whether you’re doing your part by working from home (as IDMI.Net employees are) or reporting to an essential workplace, you’ve undoubtedly had to alter your business practices in some fundamental ways.

Communication is critical to your relationship with your customers. Without communication, your audience won’t know what you’re selling or why they should care about your brand. Effective marketing requires knowing your audience so that you can send the right message through the right channel that will resonate strongly with your customer.

Your company’s brand is its visual identity. If your brand isn’t communicating your message effectively to your audience, then it may be time for a rebrand.

Typography is the art of arranging text in an engaging and interesting way. When it comes to your company’s branding, typography is an important part of the equation.

While paid social marketing is a hot conversion tool, it’s possible to increase organic conversions on your website with a few design changes.