Since the days of Edison and Tesla (and probably well before their notorious rivalry), savvy business people have understood the value in watching their competitors to see what works for them.
Buy rates are down across all platforms, though non-digital channels like television, radio, and print have been hit especially hard. And the implications of that trend are potentially far-reaching.
Whether it’s intentional or not, artificial intelligence is especially skilled at crafting stories and artwork good for scares.
COVID-19 has accelerated the use of and reliance on technology in many industries. A user-oriented, easy-to-navigate online presence is more important now than ever before.
A recognizable mascot—one that becomes part of the cultural language of the target of the audience—is undoubtedly a boon for any business or organization. But the most successful mascots are the ones that outlive the eras in which they were created, and that sort of longevity means updates and design overhauls are inevitable.
