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SEO Trends for 2020

SEO Trends for 2020

4 SEO Trends You Need to Know for 2020

Search engine optimization (SEO) is a crucial tool for helping to drive customers to your website. As search engines like Google are constantly changing their platform, and as user behavior evolves, SEO strategies must keep up.

Below are four trends you should consider when updating your website’s SEO in 2020.

Voice search

Raise your hand if you have a voice-activated personal assistant such as Amazon Alexa or Google Home. These tools are really just fancy search engines sitting in your customers’ living rooms, not to mention living on their phones.

If a potential customer says, “Hey Google, find me a nearby plumber,” will your business be the top result? Long-tail keywords and bullet lists will help to optimize your website for local SEO.

Featured snippets

Featured snippets are previews to users’ answers to a search. They are displayed at the top of the search results page in Google.

Featured snippets have changed the way people use search. Many people simply find the information they need from the featured snippet rather than clicking the first search result.

To improve the chances that your website is the featured snippet, consider the questions your audience is asking about your business/industry. Add question-based keywords and search queries to boost your ranking.

Video content

Google’s algorithm is increasingly prioritizing video. A video is 50 times more likely to appear on the first page of the search results than a webpage with text only. Google owns YouTube, so any video you upload to YouTube will help you in improving your search ranking.

To get started creating video, use the content you create as text for your website, such as blogs and FAQs, as a source. Use keywords in your video descriptions and embed the videos on your website to increase the likelihood your page appears in search results.

Mobile search

Mobile search continues to dominate user behavior. More than 87 percent of Internet users are on mobile. In July 2019, Google began mobile-first indexing to improve mobile search.

If your website isn’t optimized for mobile, you aren’t appearing in mobile search results. Building a website that has responsive design and is optimized for voice search is a great place to start.

SEO best practices are always changing, and it can be hard to stay up to date. An experienced web design team can help ensure that your website uses best practices to find your audience.

Contact IDMI.Net to learn more about creating a website that works.

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