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Tips To Help You Drive More Traffic To Your Blog

Tips To Help You Drive More Traffic To Your Blog

If you’ve ever tried to start a new blog or website before, you know the “if you build it they will come” philosophy simply doesn’t work for web pages. Attracting visitors and building regular traffic takes a lot of hard work and requires you to be proactive with your digital marketing efforts.

With this in mind, here are just a few tips to help you drive more traffic to your blog so you can build your online following.

  • Write great content: This might go without saying, but it also bears worth repeating—there’s no saving a blog that has poorly written or uninteresting content. You need to develop blog posts that will be interesting and useful to your audience and are worth their time and attention. The best digital marketing strategies in the world can’t overcome bad content. This means planning out editorial calendars, practicing your writing in advance and testing which ideas and topics resonate the most with your target audience.
  • Publish at regular intervals: While quality should always come before quantity, it is very important when you first start your blog to publish new content with at least some degree of regularity. It doesn’t have to be every day, necessarily, but having a schedule of your blogs (one that you also make public to your readers) will help keep people coming back. It also gives you fodder to share on your social media pages.
  • Prioritize fast, smooth operation: Your blog should load quickly and be as easy to use as possible. If your page doesn’t load within three seconds, you risk a lot of your audience getting impatient and turning away. You can help prevent long load times by keeping a simple web design, using low-resolution images (as long as they still look good) and ensuring all functions on your site work properly.
  • Incorporate internal links: If you have people land on a specific blog post, you should make an effort to keep them on your site rather than them just being content with the information they received from that one post. Include embedded links to other related blogs on your site, or add “featured blogs” to your home page or sidebar. This works as an effective little nudge to your visitors that there is content on the site that could be of use and of interest to them.

Looking for more tips about improving your blog’s traffic and performance? Contact us today at IDMI.Net.

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