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Site Navigation Best Practices

Site Navigation Best Practices

An effective and intuitive website structure is extremely important for providing your users with a positive experience every time they visit your website. By creating an easily navigable site, you can in turn increase leads, conversions and search rankings.

Here are a few navigation best practices to help you improve your users’ experience on your website:

Create site menus that make sense

There’s no need to reinvent the wheel when it comes to your site menus. The top-level pages can provide general information, and the deeper pages provide more thorough and specific information.

Google does provide a little more authority to high-level pages. This does not mean, however, that you should stuff as many pages as possible into your navigation menus. This will confuse your user and your message alike. Instead, focus on usability over optimization when it comes to organizing your menus. If you focus on good SEO in other places, you will still have excellent results.

The structure of your URLs is also important for better readability and overall user experience. When creating a URL, it’s important to use simple and clear language for the user. For example, you’ll want to avoid using long URLs with company jargon and special characters.

Minimize the number of page levels you have

Some particularly large websites might have hundreds or even thousands of pages of content. The larger the site, the more difficult it can be to keep your menus easy to navigate. In general, you should try to limit how many page levels you have, as these hierarchies become overly complex for users and search engines alike. You might consider looking through your deep-level pages and seeing if they can be merged with higher-level content.

Another option is to create more landing pages. Then you can add links to deeper subpages from these landing pages, while only having the landing pages included in the navigation menu.

Make sure your menus are mobile friendly

Most web browsing these days happens on mobile devices instead of desktop computers, so it’s important your site also has a menu structure that works well on mobile devices. Remember: screen space is limited for mobile users, so there needs to be a system in place to simplify larger and more complex menus. Even if you have a responsive design for your site, you might need to pay some special attention to your menu functionality.

These are just a few tips that can help you improve the web browsing experience for your audience. For more information about how to design a better and more functional website with easily navigable menus, contact us today at IDMI.Net.

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