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Avoid These Four Common Website Mistakes

Avoid These Four Common Website Mistakes

When designing your website, you want it to be the very best and sometimes you can overthink some of the most basic design elements. Overthinking the design can distract or even frustrate the website visitor to the point of them leaving your website altogether. Your visitor’s experience should encourage them to browse the site as long as possible because the more time spent, the more likely they are to buy from you. These common website mistakes should be avoided to ensure your website is both functional and user-friendly:

  • Unsearchable: Visitors can sometimes be impatient and may want the information they are looking for quick. If visitors land on your website, but are unable to locate the information they need, they will leave your site for your competitor’s.
  • Poor links: This can be a major factor that will disappoint the visitor. Avoid having broken links or links that don’t change color after clicking through. Visitors don’t want to have to remember which links they visited. They rely on you to tell them what is left to see and will become very disenchanted with your site if they are looking at the same information over and over again.
  • Walls of text: While you may have a lot of information to provide your customers, do not force it on them all at once. The visitor will need white space and copy that was designed to be read online. Keep things simple and straightforward for the web. Use bullets, pictures or tables of data to break up information.
  • Not optimized for mobile devices: If your site doesn’t work well on all varieties of devices and platforms, your visitors probably won’t be able to find the information they need. Be sure to incorporate responsive design in your website layout to accommodate any mobile devices.

By avoiding these web design mistakes when you are designing your business website, you are sure to keep users engaged and on your site. The longer visitors stay on your website, the bigger impact you will make with them, eventually leading to a sale or one less customer service call.

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