Search
Search engine marketing (SEM) is the most competitive form of online marketing, as many businesses fight to earn the top spots in search engine results. They accomplish this with the use of SEM tools such as:
- Pay-Per-Click (PPC): Companies bid on keyword phrases relevant to their market, and pay a certain amount of money to receive better search rankings for those phrases.
- Link building: When websites link to each other, they get better search rankings.
- Search engine optimization (SEO): The practice of identifying keywords that bring in traffic to your website, and sprinkling them throughout the website to improve search rankings.
The web marketing experts have significant experience with the use of all of these techniques. We work closely with you to determine your business's most effective keywords and how we can implement them to increase your exposure and revenue.
Social Media
Social media marketing is an extremely effective technique in increasing your online exposure. It essentially takes the pressure off of your business to increase exposure, and allows your customers and social media followers to spread the word about your company themselves.
Using platforms such as Twitter and Facebook enables you to communicate directly with your customers to learn exactly how they feel about your products or service and how you can improve your operations. These platforms also give you a way to quickly share information with a large audience, and allow them to share it with their friends. Our social media experts at IDMI work to extend your brand and show off your company's personality. Work with us today to get engaged with social media and connect with your customers in a brand new way.
Email Marketing
Many businesses have started to forgo email marketing in favor of applications and social media marketing. However, this is a mistake - email is still the most widely used tool on the internet, which means it also provides your biggest marketing audience. When done right, email marketing is still a very effective tactic that should be used in conjunction with other online marketing techniques.
The email marketing experts at IDMI understand that email marketing is more than just blindly sending out emails to customers. We seek to cultivate a relationship between business and customers based on value, trust and targeted interests. You can use email marketing to inform consumers about a new product or event at a fraction of the cost (and time) of many traditional marketing campaigns. It is also an efficient channel for your customers, who already check their email several times a day and appreciate being informed about new sales or special events.
Web Analytics
As you implement your web marketing strategies, it is important to measure their success. You can do this with the use of web analytics, which provide you with a variety of important information to help you determine which marketing tactics are working and which are not.
Some of the information available through the use of web analytics includes:
- Which pages receive the most visits
- How long visitors stay on each page
- How many pages visitors hit before leaving the website
- How visitors are referred to your website (search engines, links, etc.)
The web marketing experts at IDMI work with you to help you understand how this information reflects the state of your web marketing, and what you can do to improve your results. Contact us today to learn more about implementing web analytics into your web marketing strategy.