As you implement your web marketing strategies, it is important to measure their success. You can do this with the use of web analytics, which provide you with a variety of important information to help you determine which marketing tactics are working and which are not.
Some of the information available through the use of web analytics includes:
- Which pages receive the most visits
- How long visitors stay on each page
- How many pages visitors hit before leaving the website
- How visitors are referred to your website (search engines, links, etc.)
The web marketing experts at IDMI work with you to help you understand how this information reflects the state of your web marketing, and what you can do to improve your results. Contact us today to learn more about implementing web analytics into your web marketing strategy.